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Work on things that matter.

We work with leaders who want to grow their organizations while inspiring their teams to higher performance and meaningful results. Teams that are geared for disruption and change, diligently working on things that matter.

ALIF Partners is a creative management consultancy. For the past 20 years, we have collectively worked on some of the best and biggest brands in the world, as well as emerging organizations that are slated for greatness. Our associates and partners have global expertise and have worked in Africa, Asia and the Middle East.

We focus on the For-Benefit sector or Fourth Sector which integrates social and environmental aims with business approaches. For-Benefit organizations are not defined by profit or its absence but by quality and impact.

See: The Emerging Fourth Sector

Start with the foundation, not the facade.

ALIF Partners worked diligently to strengthen the tie between membership and band council. They helped us secure critical government funding while addressing the long-term needs of the Smith’s Landing First Nation community. CHIEF LORRAINE MACDONALDSMITH'S LANDING FIRST NATION

THE WORK


From beginning to end, from recommendations through implementation.

    NonProfit Sector

    Small & Medium Enterprises

    Corporate

    International


    Our Affiliates

About Alif

Make familiar that which is foreign.

ALIF is the first letter of the alphabet in Arabic, Greek (alpha), Hebrew (aleph), and many other languages. It is interconnection and culture, and the literal meaning is to be ‘familiar with’ or to be ‘on intimate terms with’. It is to begin, and is the foundation of modern language and communication. ALIF is to begin something and take it to its ending, it is to make familiar what is foreign.

ALIF is a concept that we embrace with our clients - delivering strategic expertise and knowledge in order to achieve quality, meaningful engagement within organizations and externally with customers and all stakeholder partners.

We are a Worker Cooperative, the first of its kind in Alberta. ALIF Partners is dedicated to our staff and strategic partners, and we believe organizations are stronger when success is shared.

What does brown mean to us?

The colour brown directly relates to what makes us different - a commitment to growth and stability, sustainability, emerging technology and new markets.

LEADERSHIP

We want to work with the best and the brightest.

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    Najib Jutt Founding Partner (Corporate sector - consumer packaged goods, pharmaceuticals, and large multinationals) Najib’s core strengths are in networking and connecting people. He believes that successful organizations are built on relationships and people working together towards a common goal.

    Najib’s core strengths are in networking and connecting people. He believes that successful organizations are built on relationships and people working together towards a common goal.

    Najib is a dedicated marketing and communications professional with over 15 years of global brand experience combined with a resilient entrepreneurial spirit.

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    Meg Lyons Senior Advisor (Workplace Health, Partner Relations, and Organizational Development) Meg’s expertise involves developing sustainable initiatives that are research based, practical, and deliver measurable results. Her strengths include strategic planning, employee engagement, program development and evaluation.

    Meg’s expertise involves developing sustainable initiatives that are research based, practical, and deliver measurable results. Her strengths include strategic planning, employee engagement, program development and evaluation.

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    Omar Yaqub Senior Partner (For Benefit sector - not for profit, social enterprise, and governmental agencies) Omar’s strength is in helping organizations build capacity and realize their potential through a multi-disciplinary approach that includes organizational planning, stakeholder analysis, revenue generation and communication strategy.

    Omar’s strength is in helping organizations build capacity and realize their potential through a multi-disciplinary approach that includes organizational planning, stakeholder analysis, revenue generation and communication strategy.

    He is focused on building benefit-based organizations – entities not defined by profit or its absence but by quality and impact.

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    Isaac Watson Senior Partner (SME sector - retail, B2B, and new technology) Isaac is an experienced project manager, insightful analyst, and highly motivated team leader. He was hired by lululemon athletica in 2005 and moved to its head offices in Vancouver the following year. During his career with lululemon, Isaac was recognized as a key influencer and thought leader; he led functional teams, travelled throughout Canada and the United States where he trained and motivated store teams, led special events, and executed large-scale product initiatives.

    Isaac is an experienced project manager, insightful analyst, and highly motivated team leader. He was hired by lululemon athletica in 2005 and moved to its head offices in Vancouver the following year. During his career with lululemon, Isaac was recognized as a key influencer and thought leader; he led functional teams, travelled throughout Canada and the United States where he trained and motivated store teams, led special events, and executed large-scale product initiatives.

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